Alliander asked VIEMR to produce a real VR experience for them.
1. Via social media the films are presented by hyper-targeting in the heart of the target group to recruit new staff.
2. 2500 technical Alliander employees receive VR glasses on the doormat in order to get the core values of Alliander sharp on the retina and to convey this to their environment.
3. Applicants will see the films for a ‘super candidate experience’ to generate enthusiasm about the brand and to convey this in their environment.
4. Information at primary schools.
Co-Production with: VIEMR
UAS Pilot: Norbert Stellaard